With the rapid changes in SEO (thanks to Google), we've adapted our SEO strategy to be a fluid strategy that can evolve as rapidly as Google does.
What that means is we don't rely on any particular tactic to rank your website at the top of Google. Instead we have a wide range of tactics available that we rollout as required for your particular industry.
When you work with Web Profits you'll get an SEO strategy that evolves with Google. Our strategy is customised to each client we work with and is continually improved through ongoing SEO Audits of your keywords, competitors and market.
At Web Profits, we see ourselves as slightly different from our competitors because for us it's not just about your Google ranking. Our real point of difference is we focus on the number of conversions you receive.
Because at the end of the day it's not just about how high you rank, it's also about how many leads and sales you make.
Every market is different and requires different SEO tactics to rank at the top of Google.
That's why (before we do anything) we perform a comprehensive audit of your website, your backlinks and your competitors.
Because that's how we identify the best strategy we need to rollout to rank your website at the top of Google ahead of your competitors.
When the SEO Audit is complete, we create an SEO strategy rollout plan designed to outrank your competitors on Google.
Your SEO strategy rollout plan is customised for your website and your industry. It identifies areas of opportunity, gaps in your website and tactics we need to implement to get top rankings.
Technical SEO is where we work on your website to fix up any issues preventing your site from ranking (like broken pages), as well as optimising its structure to ensure Google places importance on the right pages and the right parts of the page.
We optimise the standard stuff (like Title Tags and Meta Tags) and we also go the extra step further by optimising the Structured Data and internal linking structure.
We also work with you to ensure any future updates you make on your site are in line with best-practice technical SEO.
Web Profits showed their SEO expertise from the outset and provided results quicker than we expected. They were a pleasure to work with as the whole team was both knowledgeable and professional.
Technical Director, One Big Switch
Think of the last time you searched for a restaurant in your local area... it's usually one of the first search results to appear on Google right? Well that's the power of local SEO.
And because location-based keywords have a higher conversion rate and lower competition than other keywords, we see local SEO as an increasingly important part of your SEO strategy. Our approach to local SEO usually includes:
Setting up a Google Places profile – so when people search for your business in their local area, your website appears in the Google Map listings.
Developing a suburb-based SEO strategy – designed to maximise your local SEO traffic and conversions by ranking you across 20, 50, 100 or more suburbs. We've tested this strategy in a number of different industries with great success already.