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Why Content Marketing is the
SEO of the future
In 2012 Google made two significant updates to their SEO ranking algorithm.
The first update dubbed ‘Panda‘ focused on finding low quality content and devaluing it. The second update dubbed ‘Penguin‘ focused on finding unnatural links and devaluing them as well.
These two updates shook up the SEO industry… in a good way.
What is Content Marketing?
Content Marketing is the process of developing high quality content and then leveraging that content to grow your business using online marketing. Content is a word that describes articles, videos and audio.
The key with Content Marketing is to develop high quality unique content that you can then use on your website, in social media, with email marketing and with SEO.
How does Content Marketing help SEO?
In the past you could rank a website at the top of Google by getting a large number of low quality links from around the web – that’s now a thing of the past (and it can actually hurt your SEO now).
With a Content Marketing SEO strategy you write high quality articles and then publish them on high quality sites around the web to get a quality incoming links back to your site (links are still important).
You also write high quality content for your website to generate long-tail SEO traffic
The Web Profits SEO Strategy
At Web Profits we’ve been implementing a Content Marketing SEO Strategy for our clients for years, and that’s meant that our clients continue to achieve top SEO rankings throughout a number of Google ranking updates.
We write thousands of articles each month for our clients and then leverage that content to build quality incoming links to our clients’ sites.
We also post that content on our clients’ sites to increase their long-tail SEO traffic. The Web Profits SEO strategy targets both short-tail and long-tail keywords to drive maximum growth from your SEO investment with us.
Don't take our word for it…
Here's what some of our clients have to say.
"The results we got from Web Profits were just incredible"
The Web Profits difference
At Web Profits we don’t just focus on SEO rankings, we also focus on the traffic you receive from those rankings and the leads and sales that you receive from that traffic. Because at the end of the day you’ll only achieve a positive return on investment when you start generating sales from the SEO traffic you receive.
If we find that your website isn’t converting traffic at the level it needs to then we work with you to improve its conversion rate so that you’re generating a profit from your investment with us – because we know that if we can make you a profit from the investment you make with us then you’ll stay with us for years.
